Book That (Pty) Ltd (“Book That”, “we”, “us”, or “our”) is a South African company that provides a software platform enabling businesses to communicate with their customers and manage bookings via WhatsApp and related messaging channels.

We are committed to protecting your privacy and handling personal information responsibly, transparently, and in accordance with applicable data protection laws, including the Protection of Personal Information Act, 2013 (POPIA).

We may collect and process the following categories of personal information:

• Contact information (such as name and WhatsApp phone number)

• Message content exchanged via WhatsApp

• Booking and appointment details

• Business-related metadata required to deliver messaging services

• Technical information such as timestamps, message status, and delivery logs

We do not collect sensitive personal information unless explicitly required to deliver the service and authorised by the business customer.

We use personal information solely for the purpose of:

• Enabling WhatsApp-based communication between businesses and their customers

• Managing and confirming bookings and appointments

• Sending transactional messages such as confirmations, reminders, or cancellations

• Operating, maintaining, and improving our platform

• Complying with legal and regulatory obligations

We do not sell personal information to third parties.

Book That integrates with the WhatsApp Business Platform provided by Meta Platforms, Inc.

Messages sent via our platform are processed in accordance with:

• WhatsApp Business Platform Terms

• Meta’s data protection and privacy requirements

End users communicate directly with the business they are engaging with. Book That acts as a technical service provider facilitating this communication on behalf of the business.

We process personal information based on one or more of the following lawful grounds:

• Consent provided by the end user when initiating communication

• Performance of a contract or service requested by the user

• Legitimate interests in operating a messaging and booking platform

• Compliance with applicable legal obligations

We may share personal information only with:

• Meta Platforms, Inc., for the purpose of delivering WhatsApp messaging services

• Authorised service providers that support our infrastructure (e.g. hosting or monitoring services)

All such parties are required to process personal information securely and lawfully.

We retain personal information only for as long as necessary to:

• Provide the requested services

• Meet legal, regulatory, or contractual requirements

Data is securely deleted or anonymised when no longer required.

We implement appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, or disclosure.

Where applicable, individuals have the right to:

• Request access to their personal information

• Request correction or deletion of personal information

• Object to or restrict certain processing activities

Requests can be made by contacting us using the details below.

If you have questions about this Privacy Policy or our data practices, please contact:

Book That (Pty) Ltd
Email: hello@bookthat.co.za
Website: https://bookthat.co.za

We may update this Privacy Policy from time to time. The latest version will always be available on our website.